Social Media for Business

Social Media for Business: A Marketer’s Guide

If your company does not follow social media, your customers might be unable to find your product or services. Plus, Facebook can help you reach your customers inexpensively by making your content accessible in the most personalized way possible.

The social media platform provides the targeted capability and reaches a lesser extent than most marketing channels, said Abdallah. Branding should take its place wherever people are.


Twitter, Instagram, and LinkedIn are bеіng uѕеd tоdау bу buѕіnеѕѕеѕ tо kеер сuѕtоmеrѕ informed about thе latest рrоduсtѕ and promotions, рrоmоtе new products аnd services. As a buѕіnеѕѕ owner, уоu has thе power tо demystify your brand to customers through social media.

Don’t just post links to your site or sales pitches. Talk to your customers on a social network.

Facebook is one of the most popular and prominent social media websites in the world, which was started in 2004. Facebook allows users to create profiles, upload photos, and send friend requests and messages.

Businesses can use this site to improve their popularity or promote new products. Companies can create a fan page and update followers with the latest development.

Facebook has over 1.23 billion users worldwide (December 2014) and is the most popular social media site in the world; hence it’s necessary for your business to have a Facebook page. Your fans can follow you on their news feed, like & share updates, upload photos, videos, etc…… Businesses can reach over 100 million customers on Facebook.


Although Twitter is great for delivering quick updates to friends and sharing links to a post on the website, the service does not work for all businesses. In Tweets, you’ll get a chance to share a few short tweets. Using this service, you can easily interact directly with people via the Twitter or Facebook page and include the user’s name or email address.

You can always avoid social networks if you are visual and do not have a strong brand voice. Some firms excel at Twitter, like Wendys, because they have a unique brand voice that they can use effectively.

Twitter is a free microblogging social networking service that enables users to send and read other users’ updates, known as “tweets.” It can be said it’s a quick way of updating your followers about what you are up to, sharing links or photos. Twitter has over 284,400,000 monthly active users.

Twitter is the best place to engage with current customers and attract new ones.


Like Facebook, Instagram allows you to share photos or videos of your business on social media sites that are directly linked to your website. Your followers can also find you easily on other websites by looking at your photos on Instagram. Every image on Instagram has a direct link to your website.

It is considered best for online retailers and other businesses that sell products and services photos to their customers.

There are 80 million people who share 70 million photos and videos using Instagram each month, and there’s no sign this number will decrease anytime soon.

This makes it easier for companies to use Instagram to reach their customers, whether by trying to sell a product or offering some advice.

Linking back your Instagram photos to your website can help you generate more traffic and leads for the business. Over 300,000 businesses are using Instagram right now, including big brands like Mercedes-Benz, Adidas, Swarovski, and many more.


LinkedIn is a social network for professionals like yourself. If you are targeting business owners or entrepreneurs, then LinkedIn is the right place to connect with them and promote your business.

LinkedIn is designed around building relationships, whether it’s by sharing job opportunities, working together on projects, connecting over shared interests via groups, or staying up to date with what’s happening in your industry with your news feed – LinkedIn is the place for professionals to engage and promote their business.

It has over 259 million registered users worldwide, making it one of the best social media sites to reach potential customers.

You can create a company page on LinkedIn so people can follow you, share updates & events, upload photos, videos & presentations about your products or services, etc..… You can check out if anyone has viewed or interacted with your profile by looking at the engagement feed.

Most companies prefer LinkedIn as it’s easy to build new connections.


YouTube provides an online video-sharing service where millions watch videos a day. For the first step in building an online brand YouTube page, you upload videos that the viewers can read. YouTube is also ranked second to Google as the most visited social website. I suggest you read YouTube SEO. Lastly, you can advertise online via YouTube in a more effective manner.

One of its main benefits is that it’s easy to use and set up. You can easily showcase your videos on your website or blog via embedding code or make a video and upload it directly on YouTube. They also allow you to add subscriptions & channels (a place where anyone interested in what you do regular updates).

Building strong relationships with whoever may be following you on YouTube or watching any of your uploaded videos is crucial as they could either become new leads, customers, or even just more people who know about and understand your business which means their influence will help your business grow through word of mouth.


With over 250 million monthly active users, Pinterest is another social media site designed for showcasing anything from images, infographics, articles, or websites that contain products you like that can be saved on a board.

It’s basically an online pinboard where anyone following you can see any of your pins.

Pinterest is best utilized by marketers & business owners as they can harness its power for promoting their products/services through images, graphics, and even videos, which make it more attractive than just text updates. Adding ‘boards’ with content related to what you have on offer will ensure that people interested in what you offer can find out about it quickly & effortlessly, which means less work for them too!

Regularly interacting with your followers is vital as this allows them to get to know your brand better & gives leads & customers alike a chance to see who you are as a person.

This can lead to more traffic and the possibility of people working with you as they feel like they’re getting to know & understand you, which should be considered by anyone looking to develop their online brand.

Social Media Summary

You might be wondering why social media is crucial for brand development. As with any business, your online brand has to stand out to benefit from it in the long run.

All of these sites provide a way for people interested in what you offer to find out about it, which means there’s less work involved on your end too.

You have to ensure it’s set up correctly & regularly updated, which isn’t tricky!

Suppose you’ve heard of ‘The 6 Degrees Of Separation’ (or even seen the play or film). In that case, this explains how everyone is connected with everyone else through 2-6 degrees of separation (in real life).

Well, with the help of social media – this is the same case online too. I’ll explain what I mean by this:

If someone with a follower follows you, that person’s followers will become your new followers too. This means you could potentially have thousands of people following you or vice versa, which can be used to your advantage when trying to grow & develop your online brand from the ground up.

If these people know about & understand what you do, they may help spread the word for you, making it a lot easier than going it alone without any connections!

Your audience should always come first, as they are why you’re online in the first place! Social media can be used to build strong relationships with anyone interested in what you offer so that you can deliver your message even more effectively.

This process will take time to get right, but once you do – it will be well worth the effort!